YES BANK collaborates with Salesforce to enhance customer experience and accelerate retail growth

● The Bank aims to deliver intelligent personalized customer experiences through the Salesforce platform ● Joint solutions, built on technology from YES BANK and Salesforce, will be leveraged to significantly grow the Bank’s retail assets base ● Collaboration will support business growth and enhance sales productivity and efficiency

Mumbai, December 22, 2020: YES BANK, today announced a collaboration with Salesforce, the global leader in Customer Relationship Management, to build a next-generation technology platform to power the retail lending business, in line with the Bank’s strategy to further scale up its retails assets portfolio. Leveraging on the strengths of YES BANK’s technology capabilities and Salesforce’s platform, this collaboration aims to engage customers with a unified experience and drive aggressive retail growth for the Bank. YES BANK is among the first banks in India to move to Salesforce for Loan origination and processing

Arundhati Bhattacharya, CEO and Chairperson, Salesforce India, and Prashant Kumar, MD & CEO, YES BANK announced the collaboration at YES BANK’s Corporate Headquarters in Mumbai.

The deployment of the Salesforce Loan Origination System for retail banking will enable the Bank to provide personalized solutions and connected banking experiences for consumers across segments. It will bolster the Bank’s capacity to process higher volumes of loan applications through enhanced automation and progressive API integrations while also eliminating manual processes in the loan cycle – thereby reducing the turnaround time (TAT) for improved customer satisfaction. Leveraging on the digital capabilities, the Bank will be able to speedily launch a new range of innovative products and services to support the evolving needs of customers.

In addition to end customers, the Bank’s alliance partners, associates, manufacturer dealers, and builders, among others can leverage the platform for accelerated fulfillment at the point of sale itself – thereby empowering the internal and external ecosystem of the Bank.

The platform will also enhance collaborative innovation within the Bank, providing the Bank’s employees from relationship managers to loan disbursement officers and risk managers, with a unified view of their customer’s portfolio and improved agility in offering customized digital solutions.

Speaking on the collaboration, Prashant Kumar, MD & CEO, YES BANK, said, “As an innovative, forward-looking customer-centric Bank, we are cognizant about the importance of investing in technology to drive operational efficiency, optimize costs and accelerate business growth. We look forward to driving further innovations through the Salesforce ecosystem that will benefit our customers, thereby accelerating the Bank’s growth journey towards doubling retail and SME business by December 2023. The collaboration reflects our commitment to further scale-up our digital and technology capabilities to deliver a personalized and secure customer experience. By bringing together our potential synergies, we now have a clear path ahead to create innovative new experiences for customers, partners, and employees.”

Arundhati Bhattacharya, CEO, and Chairperson, Salesforce India, said, “YES BANK has the vision to deliver renewed and unified experiences to customers by building long-lasting relationships, and Salesforce is excited and proud to be collaborating with them on their digital transformation journey to power the retail lending business for India. The new normal has reinforced the importance of the customer and businesses need to focus on long-term relationships ensuring customer wellness. From creating back-office efficiencies to powering personalized end-user experiences, we look forward to a fulfilling association with YES BANK.”

Salesforce YES BANK Collaboration


YES BANK is a ‘Full-Service Commercial Bank’ providing a complete range of products, services, and technology-driven digital offerings, catering to Retail, MSME as well as corporate clients. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly-owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 8 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank’s website at

About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice, and blockchain—to create a 360-degree view of their customers. For more information about Salesforce (NYSE: CRM), visit:

For further information, please contact:


Mihir Mukherjee






Comments are closed.