The comprehensive, hyper-personalized term insurance plan helps a customer choose from a gamut of options around sum assured, premium payment term and frequency, claim payout among others

Bengaluru, 7th June ’21: Aviva Life Insurance, India’s most trusted private insurance company, today announced the launch of Aviva Life Shield Premium, a Non-Linked Non-Participating Individual Pure Risk Life Insurance Plan. It is a comprehensive term life insurance plan that can be personalized as per the needs of every individual and his family to ensure that one enjoys the protection of a term life cover on their own terms. Towards this goal, Aviva has launched the campaign #OnYourTerms and the product has been designed to enable customers to choose and customize options around the sum assured, premium payment term and frequency, claim payout methods, among others.

Mr. Vinit Kapahi, Head, Marketing Function, Aviva Life Insurance said Our single-minded focus on delivering a comprehensive and differentiated proposition suite is rooted in our vision to work towards our long-term strategy. We understand customer demands and our teams have been working to launch new and more relevant products to ensure that our customers’ future is secured. Aviva Life Shield Premium plan can be personalized as per the financial needs and provides protection to the loved ones We are confident that this product will cater to the increasing demand for Term Life Insurance but will also ensure that more customers choose to enjoy the benefits of insurance by insuring themselves.”

Vinit further added At Aviva, we have always kept the customer at the center of every endeavor and are continually driven by our purpose of With You Today, For a Better Tomorrow. This is a promise that each one of us lives through every day at work to ensure good customer outcomes at every step of the way.”

Aviva Life Shield Premium comes with policy terms up to 62 years and provides customers optional payment terms of Regular, Limited, and Single Premium payment terms and Annual, semi-annual, or monthly premium payment frequency. This product allows customers to balance their financial portfolio with multiple payout methods ranging from lump sum, income, and 50:50. Another advantage is that customers get additional protection against Accidental Death and Permanent Total Disability due to an accident.

Some key differentiators of Aviva Life Shield Premium are:

  • The plan offers the opportunity to choose increasing or decreasing sum assured as per customers’ financial needs.
  • Customers can pay a limited premium for as little as 5 years and enjoy coverage till the age of 80.
  • Aviva Life Shield Premium lets customers enjoy the freedom to tailor-make the plan to suit their family.

To know more about the product and its features, please refer to the Annexure 1 or visit: http://www.avivaindia.com

About Aviva Life Insurance:

Aviva Life Insurance Company India Limited is a joint venture between Dabur Invest Corp and Aviva International Holdings Limited, a UK-based insurance group, whose association with India goes back to 1834. By choosing Aviva Life Insurance, you benefit from the management experience of one of the world’s oldest insurance groups, with a history dating back to 1696. Today, Aviva Group has 33 million customers in 16 countries (as on 1st January 2019)


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