CEAT launches SecuraDrive Tyres for cars in India

Pune, 24th September 2018: Leading Indian tyre manufacturer CEAT Ltd today, announced the launch of its new high speed range of CEAT SecuraDrive tyres. These tyres cater to the premium sedan segment of cars in India. The CEAT SecuraDrive range of tyres has been successful in the European market and the same technology has now been adapted to Indian conditions. It will be available in 7 different sizes namely 215/60R16, 205/55R16, 195/55R16 195/65R15, 185/60R15, 195/60R15, 175/65R15.

CEAT SecuraDrive tyres are specifically designed to provide a comfortable and safe driving experience at high speeds. The tyres feature wide longitudinal grooves for aquaplaning resistance that provides complete control over wet roads. CEAT SecuraDrive tyres also come along with a new generation compound that provides superior grip for every trip. Its Optimized Tread Pattern helps in lowering the noise thereby giving you a peaceful and comfortable drive.

Commenting on the launch, Mr. Nitish Bajaj, Sr. Vice-President, Marketing, CEAT Ltd said “We are pleased to announce the launch of our European range of CEAT SecuraDrive tyres in India, with these tyres, we hope to create a new benchmark in high speed car tyre range. The launch of CEAT SecuraDrive, intends to strengthen our association with our Vision of Making Mobility Safer and Smarter Every day. With exceptional braking on both wet and dry surfaces, we are sure the new range of SecuraDrive tyres will definitely become the first choice for the ones seeking superior control at high speeds.

CEAT SecuraDrive tyres are available with authorized CEAT Shoppes, CEAT dealers and distributors at key markets across the country.

About CEAT Ltd:
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000 tyres per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.

RPG Enterprises:
Mumbai head-quartered RPG Enterprises is one of India’s largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs 20,050 crore.

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