Nippon Paint launches ATOM FIBRA, a revolutionary multipurpose emulsion

Bengaluru: Nippon Paint (India) Private Limited (Decorative Division) Asia Pacific’s leading paint manufacturer launched ATOM FIBRA, a 2-in-1 multi-purpose emulsion specially designed for both interior & exterior walls offering the best protection at an affordable price. The innovative paint was launched by Mr. Padasalgi Vinay Jayateerthi – GM (Sales) Karnataka, Decorative Paint, Nippon Paint (India). They were also joined by actress Sreeleela Das who attended the event which was held at Vivanta by Taj, Bengaluru, and unveiled the new product.

The ATOM FIBRA is a breakthrough emulsion that is reinforced with microfibers giving enhanced mechanical strength to the paint. Its disruptive technology is ideal for both interiors as well as exterior wall surfaces. The paint comes with a 4-year performance warranty* and is formulated with reinforced microfibers that provide superior strength. The paint further comes with Anti-Carbonation technology, excellent coverage feature, and better washability thereby giving a smooth finish to the walls.

Emphasizing the need for such a breakthrough product in the market, Mr. Mahesh S. Anand, President (Decorative Paint), Nippon Paint India commented, “Nippon Paint is synonymous in industry for introducing revolutionary the paint products and innovative services. ATOM FIBRA was conceptualized keeping in mind the demands of the modern customer looking for a multi-purpose emulsion that is efficient for both interiors as well as exteriors. We wish to offer our customers a paint that gives excellent protection and durability while being affordable at the same time. The ATOM FIBRA has been backed by years of market research and market learnings. We are optimistic that the new paint will find a lot of takers in the market owing to its affordability and functionality.”

The ATOM FIBRA comes with the following additional breakthrough features:

  • Crack Bridging – micro fibers fill up to 0.5 mm hairline cracks on the wall surface when applied, ensuring water resistance
  • Anti-Carbonation Technology – using Fibra on the wall, protects it from the carbonation
  • Excellent Coverage and Hiding ease of application as the microfibers give a smooth finish, better coverage and hiding
  • Low VOC – environment friendly as it has a very low VOC content
  • Better Washability – fiber will act as a resistance against the depletion of the paint film, providing better washability

Amidst a gradually recovering market, Nippon Paint’s ATOM FIBRA is commercially available in the market through Nippon Paint’s select dealer partners. To learn more about Nippon’s ATOM FIBRA, visit

About Nippon Paint:

Nippon Paint, founded in Japan has over 140 years of experience and is the number one paint manufacturer in the Asia Pacific, and among the leading paint manufacturers of the world. Nippon Paint produces high-quality paints and coats for the decorative, industrial, and automotive sectors. Over the years, Nippon Paint has perfected its products by means of breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost the quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries have a presence in 31 countries which includes Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece, and Russia.

For further information,

contact: Tsering Dolma – 9940010803; Mohammed Sulaiman – 9710055505

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