Sony Entertainment Television brings the global blockbuster – Shark Tank, to India

World’s No. 1 Business Reality Show that has reinvigorated start-ups in over 40 countries since launching in 2001, gears up for its very first season in India To register and participate in Shark Tank India, download and log in to SonyLIV

Bangalore, 25 June 2021: The Sharks are coming to town, to make a deal. All you need is a good business pitch! Sony Pictures Networks India has acquired the rights for the Indian adaptation of the globally successful business reality format – Shark Tank, which will be aired on Sony Entertainment Television. The format has reinvigorated businesses in over 40 countries since its first launch in 2001. With over 180 seasons; winning over 30 awards globally, Shark Tank is the world’s No. 1 Business Reality Show. Making headway into India, the fastest growing and the third-largest startup ecosystem in the world, Shark Tank India will be produced by StudioNEXT. Online registration for the very first season of Shark Tank India is active only on SonyLIV.

Bursting with new ideas and enthusiasm, Indian entrepreneurs have been showing great potential in attracting active investments. With more and more Indian companies achieving unicorn status, new-age emerging businesses in the country are grabbing the limelight. India is a conducive market for a concept as unique as ‘Shark Tank’ where business ideas, business prototypes, or active businesses will get propelled into reality by experienced investors and business experts.

Ready to dive into the Shark Tank? Follow a simple, four-step process to try your luck in turning around your business idea, business prototype, or active business into a successful reality!


Download or update the SonyLIV app and fill the Shark Tank India registration form by following the instructions mentioned on the app and accept the terms and conditions. Mention your business idea. If you hook the Shark Tank team with your idea, you will proceed to the next step.


In this stage, the Shark Tank team will get to know the applicants and their business ideas better. The applicants will have to tell the team what makes their business idea extraordinary and why is it worth investing in! This will have to be done in the form of a compelling video pitch (3 min long) which will decide whether the idea is worth making the cut on Shark Tank India.


The selected applicants will go through a round of auditions with the Shark Tank team which will be the penultimate step towards making it big on the first-ever season of Shark Tank India.


This is the ultimate test of perseverance. The selected applicants or the ‘Pitchers’ in this stage will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch’.Since its first launch in 2001, as Tigers of Money in Japan, created by Nippon TV the format was later adapted as Dragon’s Den in 2005 in the UK and the show premiered in the US as Shark Tank in the year 2009. The format is distributed internationally by Sony Pictures Television.


 Danish Khan, Business Head – Sony Entertainment Television, Digital Business & StudioNEXT

We are delighted to bring the globally renowned business reality show Shark Tank to India, and this is the perfect time to launch Shark Tank India. The last few years have seen the emergence of an exciting entrepreneurial ecosystem in India. Innovative business ideas, risk-taking appetite, and a funding infrastructure is getting built – Shark Tank India will further accentuate, encourage and strengthen this outlook by providing a platform for entrepreneurs or aspirants to showcase their ideas directly to the potential investors (Sharks) and make it big.

About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path-breaking content and innovation in the entertainment business.

Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety, and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan and several others. Apart from these, socio-mytho and historical shows like Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, amongst others have also enjoyed a positive viewership.

SET pioneered new waves in television programming with home-grown formats like Super Dancer – which has successfully completed three seasons, Superstar Singer and the most recent – India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership, along with shows like Indian Idol, The Kapil Sharma Show, Comedy Circus, and Dus Ka Dum which strengthened its weekend leadership.

SET, known for its innovative concepts and exciting formats, is the most preferred premium family entertainment channel reaching 62 million households in India. SET and SET HD are the Top 2 channels driving viewership from premium homes as per BARC PrimaVU. SET is the only media brand to rank fourth, after Samsung and Apple, as the Most Desired Brand of 2020 as per TRA study.

SET’s international feed is available across the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands, and Seychelles.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

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